In the face of soaring inflation, when budgets are tight, it is tempting to save money by switching well-known, high-quality brands with cheaper alternatives. However, this approach often compromises long-term reliability, according to Duracell. The brand’s latest campaign effectively demonstrates that investing in a more durable option can in fact save you more money in the long run and reassures consumers that they are making the right choice.
The ‘Dad Got Caught’ campaign sees a father buy cheap batteries, hoping his family will not notice. However, soon enough his child’s toy car grinds to a halt and mum’s electric screwdriver unexpectedly fails, prompting the intervention of the iconic Duracell Bunny.
With a roll of his eyes, he declares: “Someone’s made a questionable choice.” With Bunny watching on, the family’s cries reach Dad in the dark attic. The light in his head torch fails. Karma is delivered with a thump.
Known for his boundless energy and reliability, the Duracell Bunny reaches into his back pocket and produces a pack of Duracell Optimum batteries. With a knowing smile, the Bunny advises: “Next time, try Duracell.”
The integrated campaign is running across TV, social, out-of-home and radio in LATAM, and will run in the UK, Europe and South America until the end of 2023.