The latest OOH activation created by Apple’s in-house advertising agency put the white bag-shaped billboards with a trademark logo in its festive iteration on the streets of such cities as Los Angeles, New York City, Chicago, Boston, Munich, and Paris.
The campaign is entitled “Wonder Awaits” and it is focused on the feelings of anticipation of the holiday and the joy that comes with finding out what’s in the gift bag. It seems that Apple has doubled down on its Christmas advertising, it’s yet another great example of a festive campaign done right.
