Unilever launched Hellmann’s in Pakistan with a big bang. They deployed Pakistan’s first one of its kind 3D anamorphic transit for Hellmann’s. They strategically decided the locations and hyperlocal the high traffic food streets with their hard to miss float.
The 3D anamorphic transit was displaying the larger than life image of the brand, product shot and a burger with Hellmann’s Mayonnaise. It was a very clutter breaking Out of Home execution with brand images were popping out of the float.
The Out of Home campaign was deployed in collaboration with Kinetic Pakistan.
