Building on the success of their #ExamReady campaign launched last year, TikTok and education-tech startup Edkasa have announced a scholarship programme that will provide online study grants to 18,000 deserving students from across Pakistan, as they look to expand access to quality education.
In September, TikTok partnered with Edkasa and the Lahore University of Management Sciences (LUMS) for a first-of-its-kind and yearlong collaboration and launched a digital learning programme to facilitate online education and distance-learning for high school students.
The #ExamReady campaign, designed to help millions of Pakistani students, has over 500 educational videos online, covering chemistry, biology, physics and mathematics, including study tips. The educational videos became an instant favourite of Pakistani students on TikTok, garnering over 665 million views and close to 100 million video creations since its launch.
