Pakistan’s largest telecommunication group – PTCL & Ufone 4G announced partnership with PUBG MOBILE through their newly launched E-Sports gaming platform GameKey for a series of collaborative gaming activities throughout the year.
A special ceremony was held in Islamabad to announce this partnership. Shahbaz Khan, Vice President Wireless Commercial PTCL & Ufone, and Khawar Naeem, Country Head Pakistan, Tencent Games , participated in the ceremony along with senior officials from both sides.
PTCL Group has undertaken ambitious measures to diversify its portfolio and enhance its impact on Pakistan’s gaming landscape. The group’s newly launched state-of-the-art gaming platform ‘GameKey’ is currently hosting one of the largest E-Sports gaming tournaments in Pakistan, ‘GameKey Arena’ in collaboration with PUBG MOBILE.
To create traction for the package, a social media campaign is being designed wherein a selected group of 1000 Ufone subscribers will receive a free PUBGM in-app item.
PTCL Group and PUBG MOBILE’s collaborative initiative, GameKey Arena tournament received an overwhelming response from the Pakistani gaming community. Going forward, the tournament is set to become a calendar event for professional and aspiring gamers to demonstrate their talent and test their skills against the best lot in the country.
The launch of a futuristic gaming platform and online sports tournaments for young gamers will consolidate PTCL and Ufone 4G’s standing as youth-centric brands with the will and vision to meet the evolving digital needs of the younger generation.