The new design showcases a bold typeface, signature pulse and an updated color palette, including the color black highlighting the brand’s commitment to Pepsi Zero Sugar.
PepsiCo will begin making use of the new logo this fall, marking the brand’s 125th anniversary, in the U.S. and Canada, on “electric” blue and black cans and in promotions. PepsiCo will roll out the logo internationally in 2024.
