Oreo unveiled a new flavor of cookie and a metaverse experience yesterday.
In the new Most Oreo Oreo flavor, the cookie has “two chocolate-flavored base-cakes” sandwiching creme that “has real Oreo grind mixed in,” the brand said in a press release. Its cookies-n-creme filing is at the “Most Stuff” level, meaning there’s more cream than any of its other levels, including the “Double Stuff” and “Mega Stuff.”
Beginning Jan. 30, Oreo fans across the US will be able to purchase The Most Oreo Oreo at stores for a limited time, according to the brand. Presale for the new cookie kicked off Tuesday.
On Oreo’s website, a package of the new flavor is priced at $5.29.
“A cookie quite literally stuffed with itself is so meta, it twisted open a space in the metaverse for Oreo lovers — the Oreoverse,” Oreo said in the release.
The Oreoverse involves various games and potential opportunities for cookie fans to win prizes. Entrepreneur Martha Stewart will be “navigating the Oreo-inspired virtual reality world” Jan. 30 along with friend Ryan McCallister, Oreo said.