McDonald’s, the fast food giant, has recently released an advertisement in the UK that is quickly going viral worldwide.
Leo Burnett’s spot is based on the idea that an invitation to grab a Maccie D’s is so universal that it can be communicated with a mere wiggle of an eyebrow.
Entitled “Raise Your Arches,” it tells the story of a group of office workers who all conspire to go to McDonald’s without saying a single word to each other.
