Created from the three things that define T20I cricket – Bat, Ball, and Energy! Presenting, a striking new look for the ICC T20 World Cup.
The pinnacle of international cricket just got a vibrant makeover as the ICC T20 World Cup’s new brand identity was launched on Thursday, 7 December.
The makeover captures the inherent drama in every ball bowled in T20 cricket, renowned for its fast-paced action and high-octane moments. The new visual identity captures the format’s relentless energy.
The logo, a creative fusion of bat, ball, and energy, symbolises the core elements of T20I cricket. The T20 lettering dynamically transforms into a swinging bat, encapsulated within a dynamic ball.
The strike graphic within the ball mirrors the unique atmosphere and electric energy experienced in T20Is, with the zig-zag pattern alluding to rising excitement and heart-pounding moments.