GREY Group has appointed Tahir Yousuf as the Managing Director of their GREY Pakistan operations. Yousuf joins from Soho Square Pakistan, where he led the Coca-Cola, FoodPanda, and Peugeot accounts. He additionally worked at Ogilvy Pakistan, where he managed clients including English Biscuit Manufacturers, Mondelez Pakistan and Unilever.
At GREY, he will be tasked with delivering effective and innovative solutions to clients and will collaborate with GREY’s other studios to drive their ‘borderless’ philosophy of utilising the best talents and resources available, regardless of geography.
“I am confident Tahir will continue the momentum of our upward trajectory,” said Nirvik Singh, Global COO, President International, Europe, Africa, Middle East, APAC & LATAM, GREY Group.
“His credentials as a problem solver and people connector will enable the successful implementation of our ongoing agenda while delivering effective business solutions to our clients, powered by our famously effective creativity.”
A marketing veteran with over 24 years in the industry, Yousuf has previously held roles at organisations including Habib Oil Mills, Manhattan Leo Burnett and Manhattan International.
In 2010, as an Account Director, he spent six years at JWT Pakistan, handling the Nokia, Shell, Shan Foods and GSK accounts. He was then promoted to Group Account Director, managing flagship brands such as Habib Bank Limited, Tapal Tea and English Biscuit Manufacturers. After that, he progressed to Director Client Services, overlooking the entire Karachi client portfolio and developed their business and communication strategies. Before joining Soho Square and Ogilvy Pakistan in 2019, Yousuf was the Business Director at Manhattan Communications, where he supervised their business portfolio and actively pitched for new business.
“GREY is a well-known global network and a respected name in the market, and I am excited and honoured by the opportunity to work with this talented team. I look forward to taking GREY Pakistan to even greater heights,” said Yousuf.