Friday, March 1, 2024
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HomeADVERTISINGDriving through the streets and being impacted by images from a billboard...

Driving through the streets and being impacted by images from a billboard is common

Driving through the streets and being impacted by images from a billboard is common. Checkout this bar-shaped billboard of zero-alcohol version of Brazil’s best-selling premium beer Heineken 0.0

The activation explored new moments of consumption of Heineken 0.0, reinforcing the message that now the consumer can drink a beer with quality flavor and zero alcohol at any time of the day, even before driving.

Advertising Agency: Publicis, Brazil

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