Driving through the streets and being impacted by images from a billboard is common. Checkout this bar-shaped billboard of zero-alcohol version of Brazil’s best-selling premium beer Heineken 0.0
The activation explored new moments of consumption of Heineken 0.0, reinforcing the message that now the consumer can drink a beer with quality flavor and zero alcohol at any time of the day, even before driving.
Advertising Agency: Publicis, Brazil
