Sunday, March 3, 2024
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HomeADVERTISINGBrands pause ad spend as key layoffs hit Musk’s Twitter

Brands pause ad spend as key layoffs hit Musk’s Twitter

Job cuts add to uncertainty for marketers, with media buyers advising clients not to commit to future spending on the platform.

Only a few short days after Elon Musk was compelled to complete his purchase of Twitter, the social media platform has begun laying off vast numbers of its staff. For advertisers that were already concerned about Musk’s changes, it creates more uncertainty at a time when they wanted to see stability.

Musk has apparently acknowledged the impact of brands pausing spending, though he argues it is due to activists rather than uncertainty.

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