3D Meta ad turns heads in London

Facebook owner Meta is turning heads in London’s bustling Piccadilly Circus with a new immersive billboard that’s designed to get more people to buy the Meta Quest 2 headset. Unveiled this week, the 3D ad appears to show an NFL player jumping out of the screen to catch a ball and an astronaut floating through space, and out of the billboard. The ad will be shown until the end of the year. Meta believes VR headsets will act as a sort of gateway to the metaverse, a hypothetical virtual world that it is investing billions of dollars in.