Tim Hortons Pakistan, the nation’s most popular quick-service multinational coffeehouse and restaurant chain, proudly unveils its ground-breaking collaboration with Islamabad United, the most successful PSL franchise, and winner of the first and third editions of the tournament, for the upcoming PSL 9. This partnership is the result of an exclusive arrangement between Blue Foods Pvt Ltd, Tim Hortons’ master franchisee in Pakistan, and Islamabad United.
After an extremely impactful year for Tim Horton’s Pakistan with its record breaking launch and continued aggressive expansion, the brand is now collaborating with Islamabad United in adding its fresh brew to Pakistan’s biggest passion, cricket! The brand looks forward to introducing its freshly brewed coffee, delicious donuts and tempting savoury items such as sandwiches, wraps & paninis to a wider audience and expose the Tims experience to multiple generations through this partnership. Tim Hortons Pakistan and Islamabad United are set to introduce specially branded coffee and snack combos throughout the year, providing fans and customers with an immersive experience that transcends traditional sports sponsorship and the limited tenure of a cricket season.
Dr Hassan Mansoor, Managing Director, Tim Hortons Pakistan expressed his excitement with this: “We are excited about Tim Hortons Pakistan and Islamabad United’s shared passion for sports and a commitment to excellence that paves the way for a compelling partnership. We are also elated about the co-branded offerings that will allow our audiences to enjoy a unique blend of cricket and coffee. Tim Hortons’ brand persona perfectly complements the dynamic vibrance of Islamabad United’s team, and together, we aim to create fun experiences for our fans and customers.”
Ali Naqvi, owner of Islamabad United, shared his enthusiasm for the partnership, saying, “We are delighted to welcome Tim Hortons Pakistan as our key partner, beginning with the upcoming cricketing season. We believe that this collaboration is a perfect match, bringing together the energy and global appeal of a major sports franchise with a world-renowned coffee and restaurant chain. With our mutual commitment to excellence, we aim to serve our expanding discerning audiences with strategic initiatives for building a legacy of joint retail offerings that resonate with fans around the year.”
As the Tim Hortons Pakistan customers and Islamabad United looks forward to an exciting cricketing season, the collaboration adds a flavorful touch to the game, creating a winning formula for both brands and their audiences.