Tuesday, June 18, 2024
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HomeADVERTISINGHeinz selling ‘tomato blood costume kit’ for Halloween in US

Heinz selling ‘tomato blood costume kit’ for Halloween in US

Ketchup has long been used as a stand-in for blood in Halloween pranks. Now one company is capitalizing on it.

Heinz has rolled out a special edition “tomato blood” ketchup, along with a costume kit.

The so-called blood is regular old ketchup. But instead of suggesting it go on fries, the condiment maker is encouraging customers to slather it on necks, fingers and other appendages, saying, “If you have Heinz, you have a costume.”

Heinz is also selling a costume kit featuring the Halloween-themed ketchup, along with a makeup palette, makeup brushes, a tattoo sheet, vampire teeth and eyelashes.

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